Ouidad Tone It Away Purple Shampoo 250mL

Ouidad Tone It Away Purple Shampoo is a sulphate-free, moisturising formula which gently cleanses while neutralising brassy, yellowy tones. Violet and orchid extracts prolong the life of your colour between salon visits by enhancing all highlighted, grey and lifted tones. Infused with cica, rice water and quinoa protein to help strengthen strands, repair damage and moisturise curls without weighing them down. Free from silicones, parabens, sulphates, mineral oil, phthalates, petroleum and gluten. In 1984, Ouidad Wise opened the first hairdressing salon in New York City dedicated to curls. From behind the chair to fashion shows, Ouidad Wise was determined to empower others to "let curls be curls". A signature product line soon followed and now Ouidad (pronounced: wee-dahd) excels globally in curl-specific hair care. With a customised, professional salon-quality approach to curl care, Ouidad products are formulated for every curl type - from loose curls and waves to spirals, tight curls and coils. Ouidad, the curl experts since 1984.

Product Specifications

• Sulphate-free, moisturising purple shampoo
• Gently cleanses while neutralising unwanted brassy or yellow tones
• Enriched with violet and orchid extracts
• Cica, rice water and quinoa protein strengthen, moisturise and repair damage
• Won't weigh curls down
• Free from silicones, parabens, sulphates, mineral oil, phthalates, petroleum and gluten
• 250ml